Episode 6
A conversation about Communicating Through Design with Ron Navon
In today's episode, we sit down at the Think Up studios with co-founder and award-winning designer Ron Navon to discuss the importance of visual communication in design and marketing. Ron highlights how visual communication differs from art, emphasizing that in design, the goal is for 99 out of 100 people to understand the message, unlike art where only one person may genuinely comprehend it. The conversation delves into the target audience and the need to tailor visual communication to that specific language and industry. We also explore the rate at which messages need to be understood in today's fast-paced world, discussing strategies like teaser campaigns and building up attention. Ron shares personal experiences demonstrating the impact of visual design in marketing and the power of creating unique and engaging visuals that stick with people and drive word-of-mouth. For the entrepreneur, it is so important to understand the value of giving and sharing knowledge, as well as the role of luck in success. The episode encourages entrepreneurs to seek advice, share ideas, and embrace collaboration.
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This podcast was produced and edited by Intent Media
